Trusted by kitchens around the world.

Serving the best premium waffles since 1977
  • Clean Ingredients

  • Bulk Discounts

  • Premium quality

  • 50 Years of Service

Serving your favorite stays for over 70 years

"Guests call it ‘the perfect waffle.’ Crisp rim, airy center, never heavy. Light, crispy, and delicious! It flies off the menu."

Buy More, Save More

Get $100 off when you buy 10 cases or more!

Contact Us
The BelJour Story

A classic recipe refined for modern kitchens. Crispy & Delicate exterior with A moist souffle inside

Read our story
Prep and Cook Guide

Step-by-step directions for the perfect waffle

Cooking Instructions

Waffle Your Way

The BelJour brand dry mix is a complete, high-performance & versatile pastry formula designed for hospitality.

  • Dutch-style thin waffles
  • Waffle bowls
  • Belgian waffles
  • Waffle cones
  • Savory herb waffles

High Yield

one bag makes ~46 waffles

Long Shelf Life

Shelf life is ~1 year for the dry mix; prepared batter holds 5 days refrigerated.

Made in the USA

Bel Jour’s recipe traces back to founder Pete Marsoobian, a Le Cordon Bleu–trained chef (post-WWII).

Clean Ingredients

No added preservatives, colors, emulsifiers, hydrogenated oils, or mono-diglycerides.

1 / 4

Stay updated with the latest!

Opt in to the Beljour club and be the first to hear about product updates, exclusive offers and more.

  • Clean Ingredients

  • Bulk Discounts

  • Premium quality

  • 50 Years of Service